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What is SEO?
The Process of SEO is the targeted manipulation of the on-page attributes of a website, combined with a sustained targeted link management program. If you want your website to compete in the top ten for competitive high traffic keywords on an ongoing basis, then you will need to apply consistent Google friendly SEO principles. The major search engines release traffic search figures enabling you the website owner to analyse potential revenue streams for your particular services or products. Currently the bulk of UK search traffic comes from Google.co.uk who have nearly 90% of the UK search market. Yahoo and Bing who have now joined forces account for most of the remainder, but in practical terms, there is currently very little point in focusing on anything other than the top spots in Google.co.uk for UK based businesses.
"Deeho have achieved wonders with our SEO rankings and increased the average number of site visitors by more than ten times what it was last year. Dave, your search engine skills are much appreciated. Your efforts have resulted in almost every product appearing on page one of Google, with dozens of search terms actually appearing at No. 1 Well done Dave, you are a top man."
Picture Proud
SEO is a two part process. Firstly you will need to establish what keywords you want to rank for. These are very often not the ones that you might imagine. Through detailed analysis, you can pinpoint a selection of targeted keywords that will provide you with a positive ROI (Return on Investment). Once you have narrowed down your keyword selection, you need to apply those keywords to your pages so that the major search engines, Google, Yahoo and Bing know what you would like each page to rank for. There are over 100 different attributes on a page that will affect your search engine rankings, so positioning your keywords in the right places, in the right volumes is very important.
"If you are looking for an SEO web services company that get things done when you want it, how you want it, with great communication then Dave Holland and Deeho get it done."
Autos Gleaming
Now that all your pages have been optimized, it is time to address your Off-Page SEO. This is the process of link building “Backlinks” to your domain from other websites. Each of these links is counted as a “vote” and given a notional value. In essence, it is nothing more than a massive popularity contest, with the sites that are linked to the most rising to the top of the search engines listings for the keywords on your pages. Links come in many forms, shapes and sizes, some being more useful to your rankings than others. It is important that you drip feed links to your site rather than adopt a carpet bombing strategy as Google especially wants to see an “organic” growth of links. If your linking doesn’t appear to look natural then you will end up being penalised rather than rewarded for your efforts
SEO
SEO
In order to rank well within the organic listings on the left of Googles search page, it is necessary to carry out SEO. SEO is the process of amending over 100 page attributes that Google, Yahoo and Bing use to evaluate each website. SEO involves looking at everything from the page title, meta tags, page headings, image names, alt text and many more "On-page" attributes and making sure that they tell Google what you want them to see, namely your chosen keywords in all the correct places.
Good quality optimization should begin with detailed keyword research in order to establish a list of target keywords with high traffic volumes. This is often overlooked, but is vital if you are going to be effective. When considering which keywords to choose in your SEO campaign, several criteria need to be used. Not only do you need to find keywords with good traffic and hence a good return on your investment, but those keywords need to be achievable within a reasonable time frame. By analysing the sites that currently rank at the top for your chosen keywords, we can provide an accurate time line for achieving top rankings for the particular keyword or phrase. Initial SEO analysis is a very important component of effective SEO strategy, and should not be overlooked or ignored.
SEO
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